Growth relates to the nature's object, tree.


ABOVE : Growth's concept are based from the tree.

Why?
Tree itself is a truly an amazing creation because of its long ages of living, and
every single feature of itself explains a story, from the root up to the end of the tip
of the branch, the leaves and flowers. One tree has to possibly go through hundred or even thousands years to grow up to the height, and a lot of struggles, even from
day to night, when during forest under fire, the tree still need to endure it by their
own. Providing oxygen to humans, keeping the environment greener to us and shelter us from the sun or rain.

However it interesting as well, because how good an object in this world, there would be disadvantage as well having it, as i would like to make the entire content of the message to be more vibrant and impactful, by inserting some tragedy also would caused by it, landslides, tree falls down, or when lightning strucks on the tree, it would turn hazardous to us. However, the main concern is still focuses on the human’s growth but by using tree to represent the entire process from the root up to the end of the branch where leaves grow. To give a strong impression to people that everything in this world goes back and forth or in a circle.

It is also interesting to know that different people at different age or places, location or situation has different level of growth and understanding. A growth of an individual during the young kids age, teenager towards young adult, working adult. Every single person has a unique story in their life. Their unique “Growth” Story. The project not only focuses strongly on having different growth stories from different people around the world, but rather emphasizes more on the development of the project, which at the start of the development, on even idea developing, to have critiques, comments or feedback from the audience, to accomplish the entire project. This would makes the entire project more memorable and meaningful to all people, which the beauty of the campaign, from the CD-Rom to the website, crafted not only by the hand of the designer as well, but through the feedbacks from other. To entirely show the
Growth of the entire campaign, from the start until completion.

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